Roue Watches
Origin
Category
PRice RanGe
Roue is a highly stylised, design-driven independent microbrand founded in 2017 by prominent Brazilian industrial designer and lifelong automotive purist Alex Iervolino. Taking its name directly from the French word for “wheel,” the brand completely bypasses mass-market corporate design templates. Instead, Roue operates as a pure, tightly curated love letter to 1960s and 1970s motor racing culture, German Bauhaus graphics, and mid-century Scandinavian furniture design.
Roue’s visual signature is entirely original, defined by absolute graphical instrument clarity, bold color contrasts, and beautifully restrained casework. Drawing direct aesthetic cues from vintage competition car dashboards, stopwatches, and speedometers, Roue utilizes complex three-layer sandwich dials, crisp functional typography, and distinct desaturated colorways (like instrument black, blue-grey, and racing sand). Every single watch is sold as a comprehensive collector’s kit, shipping with two distinct, quick-release custom straps: a textured vulcanized rubber band with a classic “road tire” vibe, and a perforated leather strap inspired by vintage racing driving gloves.
TWJ Favourite Watch
Another one already in my collection – the TPS Eight. one of the most eye catching watches I own. with the Silver dial and the orange quarter on the outer bezel makes this the most photogenic watch in my collection and the one that always seems to draw the most comments when share on social media.
