Doxa

Doxa is a legendary, historic Swiss watchmaking manufacturer founded in 1889 by Georges Ducommun in Le Locle, Switzerland. While it spent its early decades making high-quality pocket watches and dashboard clocks, Doxa permanently cemented its name in horological history in 1967 by fundamentally redefining the professional dive watch category.

Doxa is instantly recognized by its radical, purpose-built aesthetics. In the late 1960s, they threw out standard watch design rules to build the ultimate diver, pioneering the use of vibrant orange dials for optimal under-water visibility. Their most iconic visual signature is the massive, unidirectional “No-Decompression” bezel, which integrates a US Navy dive table scale to help divers monitor their bottom time. Their cases are equally famous for their cushion-shaped, tonneau geometry and distinctive “beads-of-rice” steel bracelets.