Awake Watches

Awake Watches is an independent French watchmaking brand based in Paris, France. Founded with a vision to redefine modern independent watchmaking, Awake bridges contemporary industrial design with traditional Métiers d’Art (artistic crafts). The brand operates as a creative collective, uniting master craftspeople across France, Switzerland, the UK, Italy, and Vietnam to reinterpret ancestral decorative techniques through a bold, artistic lens.

Awake’s visual signature centers on artistic dial mastery, complex light play, and refined 38mm-39mm modern case architecture. The brand is celebrated for its Sơn Mài series—an innovative fusion of traditional Vietnamese natural lacquer art with high-end horological decorative skills, including hand-guilloché (Guilloché Main), frosted leafing (Frosted Leaf), real silver leaf underlay (Silver Leaf), and metallic fragmenting (Fragments). Details include customized La Joux-Perret or customized automatic movements, anti-reflective sapphire crystals, and backlit Super-LumiNova BGW9 indices that amplify dial depth in low-light conditions.