Ubiq

UBIQ Watches is a vibrant, design-driven independent Singaporean microbrand founded in 2023 by Creative Director Drayson Phua. Derived from the word ubiquitous, the brand was established with a clear, refreshing mission: to inject absolute fun, high-energy creativity, and lightheartedness back into the enthusiast watch scene. UBIQ treats timepieces as canvases for bold artistic curation—marrying complex, hyper-precise case geometries with loud, unapologetically saturated colour palettes.

UBIQ’s visual signature is characterised by its high-contrast, graphic design sensibilities, multi-textured case finishing, and electric colour combinations. The brand stands out for its meticulous side-profile architecture; case flanks feature circular brushing on top while the recessed side mid-sections are sandblasted, perfectly framed by wide, high-polished accent chamfers. Dials are built with intense attention to visual harmony and scannable symmetry—relying on integrated hour markers, custom hands, and specialised, high-grade Swiss Super-LumiNova blocks (such as BGW9) that glow with intense low-light visibility. They are famous for their stylised, eye-watering colourways, with dials finished in high-saturation combinations like citrus green, bright teal, and deep purple.