Detrash

Detrash Watches is an eco-driven independent British microbrand founded in Scotland by watch enthusiast and environmental advocate Ewan McLeod. Built around an unwavering commitment to circular design and ocean conservation, the brand completely redefines what a sustainable watch can be. Detrash operates on an uncompromising “trash-to-timepiece” philosophy, directly intercepting marine waste and upcycling discarded ghost fishing nets, ocean-bound plastics, and reclaimed metals into robust, fully functional wristwear. To maximize environmental impact, the brand actively pledges a portion of proceeds to marine cleanup initiatives and ocean plastic recovery projects worldwide

Detrash’s visual signature is defined by playful tool-watch aesthetics, high-contrast California dials, and raw material storytelling. The brand is celebrated for its custom recycled-plastic composite cases and bezels, where every single watch exhibits a completely unique, marbleized color swirl pattern derived from the ocean waste used in its creation. Their dials lean into high legibility, frequently pairing mixed Roman and Arabic “California” layouts with thick applications of Swiss Super-LumiNova. They balance these lightweight, eco-composite cases with scratch-resistant sapphire crystals, branded caseback engravings highlighting their ocean mission, and straps woven directly from #tide ocean material or recycled PET fabrics.