Casio

It’s Casio!! Everyone knows Casio, but just in case you don’t, Casio is a massive, world-renowned Japanese multinational electronics corporation founded in 1946 by Tadao Kashio. While they manufacture everything from calculators to musical keyboards, their timepiece division—launched in 1974 with the Casiotron—is legendary for revolutionising the watch industry through digital innovation, ruggedness, and hyper-affordable practical engineering.

Casio’s visual signature is characterised by absolute utility, legendary structural durability, and iconic retro-vintage aesthetics. Beyond clinical luxury metrics, the brand mastered lightweight, impact-resistant resin, integrated steel bands, and highly functional LCD screens. Their design identity spans two distinct extremes: the nostalgic, ultra-slim 1980s digital casework that has become a permanent streetwear staple, and the heavily armoured, oversized, multi-layered bumpers engineered to withstand extreme real-world impacts. They are globally renowned for unique, pop-culture-cemented design traits, such as the integrated numeric keypad layout found on their famous Calculator watches.